Evans isn’t just a drumhead maker, it’s a technology brand that makes drumheads. With the launch of a totally revamped brand look and packaging redesign—which included artist videos and product photography, we launched a campaign to incite drummers to abandon the past and actively embrace the future.
Role: Art Direction, Set Design
3D Artist: Thom Haig
Evans Drumheads
D’Addario percussion
Our drum accessories brands come together in a campaign that supports drum corps members on their journey to becoming champions of their activity. Together, with Promark and Evans, these kids are Built to Compete and we created brand films, experiences, print ads, and a magazine to celebrate them.
Role: Film Direction, Art Direction, Event Design
Designer: Mason Pajunas
Cinematographer: Jan Reichle
Producer: Lizzie Goodman
Photography
We brought in a music photographer to build a rockstar aesthetic that captured both the grit and dedication of drum corps and showcased the products in a way that set them apart from competitors. We wanted the gear to feel premium and badass—shooting in an analog style brought that vision to life. This work was used in Print, Social, and in our product catalog.
Photographer: Emily Quirk
Built to Compete Magazine
After a year of following the marching groups around, we decided to use the photography to create the Built to Compete Magazine. The content inside showcases our products in-use alongside stories of select marching groups, informative articles written by our marching directors, and product selection guides. We created this to not only help guide marching directors on their path to excellence, but also as a piece that would be coveted by those both inside and outside of this niche activity.
Design Director: Chelsea Cardinal
DCI Lot Experience
For the first time, Evans and Promark took over the Drum Corps International competition lot during the 2018 World Championships. In our own dedicated rehearsal space, we hosted teams from around the country, held clinics, and even invited DCI guests to watch and play along with the action.
SOCIAL
I designed our social account with our library of photos we gathered from our travels. I created large splash images for our launch which I then embedded with carousels of team members, coaches, and products.
Promark FireGrain Drumsticks
Promark’s new flame treated FireGrain sticks are their most durable sticks out there, lasting even the hardest hitting drummers several shows at a time. Anderson.Paak joined us for a series of playful videos showing off his technique and unique style as a FireGrain drummer.
Role: Art Direction, Set Design, and Motion Graphics.
NAMM 2018
The National Association of Music Merchants is the definitive platform for the music, sound and event technology communities. My team and I were responsible for designing the displays and experiences for the products that lived in our newly designed booth.
Role: Art Direction and Design
We set out to the subways of New York City to give back to all the musicians who give us the gift of music everyday.
Role: Art Direction, Film Direction, Costume Design
A Very D’Addario Christmas
Our most premium electric guitar strings. We created a campaign highlighting our commitment to our craft by showcasing guitar players who were known for doing the same to theirs. Players who were featured were Nile Rogers, Tosin Abasi, and Chris Sholar.
Role: Art Direction and Set Design.
NYXL Strings
Calftone drumheads are a synthetic alternative to traditional calfskin. These heads bring out the best of a vintage kit and evoke a classic appearance and sound from modern drums. The ads were created to give our product a nostalgic old school look with a modern twist.
Role: Art Direction, Design
Calftone Drumheads
D’Addario Apparel
Responsible for the new look of D’Addario’s branded apparel. Bringing some new life to their rock styles.
Role: Art Director
