see what's happening
Twitter approached us to create an anthem-style spot to position itself as a place to go to see what's happening right now. We were challenged with creating something that felt current but not easily dated. We also had to find the best way to marry the visuals and the tweets creating empty tweet boxes which allowed our images to speak for themselves.
We also created a series of 15 second spots that focused on more specific topics such as politics, sports, and music.
This is the beginning of more things to come as Twitter explores its new expression of their brand.