AAA insurance

A brand synonymous with roadside service, AAA wanted to let people know that they were also an insurance provider. We created a new global campaign that gave new life to this trusted American brand.

I worked on creating print and OOH, digital and in-store experiences. The result is a more current look that speaks to a broader audience, making them insurance that's not just insurance.

Role: Art Direction, Illustration, and Motion Graphics. 

 Print

Print

 Print

Print

 Still from in-store video

Still from in-store video

 In-store touchscreen experience

In-store touchscreen experience

 Flagship store

Flagship store

 Bilboard ad

Bilboard ad